African Economic Growth Impacts Franchising on the Continent
Recent research has revealed that African nations make up seven of the world’s ten fastest-growing economies. This economic growth parallels developments in the franchise sector. According to the U.S. Commercial Service, the trade promotion agency for the U.S. Department of Commerce, more than 200 international franchises currently operate in Africa.
Major U.S. brands, covering a broad range of services and products, have debuted on the African continent this year and others have indicated plans for further development throughout the continent.
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