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App puts Rwanda on tourist and investors map

Discover Rwanda

Rwanda has always been a ‘little’ different country. Now the Rwandese are a step ahead of many other African countries that want to profile their tourist attraction: now there is the ‘Discover Rwanda’ App for iPhone and iPad! Download it from iTunes and enjoy the idea of going to the green forests of Rwanda for a personal ‘meet & greet’ with the country’s gorillas and all the other wonders of nature that the country has on offer.

It is still quite a rare experience to find a smartphone and iPad app – in an English and a Dutch version – dedicated to an African country attracting attention in the iTunes app store. The teaser text of the brand new app does a great job selling the app ($ 3,99 for English version) to the world. It reads: “Always wanted to look one of man's closest cousins in the eye? Then this app about Rwanda, the land of eternal spring, may be right up your alley, too! Discover more about some of the most beautiful places in Africa in this interactive magazine completely designed for the iPad.”

Lovely browsing

‘Discover Rwanda’ is the most complete and comprehensive travel app available about any East African country. The app is a spin-off of a dedicated Rwanda magazine that was launched in The Netherlands.

It basically offers a lovely reading and browsing product, which is very inspiring material for anybody interested in Rwanda’s nature, culture, history and geography. To inform potential investors, the Rwanda Special Edition has a separate chapter about doing business in Rwanda: Business & Investment. As one would expect from an app there are plenty of interactive elements, like maps en links to more info.

Silverback gorillas and more

Of course the app offers stories about silverback gorillas – but there is a lot more do discover about Rwanda. The first issue of the app offers content like ‘Rwanda, the green heart of Africa’, ‘The Geological history of the area’, ‘Volcanoes National Park’, ‘Akagera National Park’, ‘Nyungwe Forest National Park’, ‘Rwandas major lakes’. Buyers of the Rwanda-app in the AppStore will receive regular updates with relevant news about Rwanda.

"The goal of this initiative is to have a modern and up-to-date publication about Rwanda available," says H.E. Immaculée Uwanyiligira, Ambassador of Rwanda in The Hague, "but definitely also to increase awareness about the diversity of the green and hilly country in East Africa, like the Akagera National Park (savanna) in the east and the Nyungwe National Park (tropical forest) in the south where chimpanzees and other primates can be spotted. Here, a canopy walk was opened last year, where people can walk between the trees at an altitude of 50 meters."

According to Rwanda’s spokesman Willem Versteegh, there will be updates with new and up-to-date content. “There is a lot to share about new tourism initiatives. The launch of the app also offers the Rwandese government a chance to present its investment opportunities to an international product. The app is a great tool!”

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